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Older posts, page 9
- Gyi Tsakalakis
Tracking Law Firm SEO Campaigns
One of the biggest mistakes that law firms make when launching SEO campaigns is failing to define how they will measure and track the effectiveness of their…
- Gyi Tsakalakis
Professional Networking Online, Same as Offline
Despite what some folks might have you believe, professional networking online is really very similar to networking offline. When you attend a professional…
- Gyi Tsakalakis
Preparing for the Structured Data Markup (Rich Snippets) Future
Google recently updated its rich snippets guidelines. Which makes it as good a time as any to talk about how rich snippets and structured data markup will…
- Jeff Berman
Your Firm Needs to Develop A System For Getting Online Reviews
Online reviews are a critical component of visibility in local search. David Mihm's 2012 Local Search Ranking Factors report (the bible for up-to-date, local…
- Gyi Tsakalakis
Earning Rankings
SEO Nick publisher Nick Eubanks poses the following question: Does your content really deserve to rank on page one for your target keywords? Is it one of the…
- Jeff Berman
How Lawyers Should Approach Working With Web Designers
I read this terrific article yesterday on How To (and not to) Work With A Designer. The article is chock-full of good advice that really hit home for me…
- Jeff Berman
Quit Marketing To Yourself (Unless You Are Your Audience)
I admit that I have been guilty of marketing to myself. It's an easy trap to fall into. Now that I realize I've been doing this, it's as if the fog has…
- Gyi Tsakalakis
A Basic Law Firm Website SEO Audit in 10 Steps
Wondering whether your law firm website is search engine-friendly? A lot of common problems that can prevent your site from appearing in search results have…
- Gyi Tsakalakis
Some Quick Law Firm Web Design Tips
A Few Law Firm Web Design Tips View more PowerPoint from Gyi Tsakalakis If you don't have the time to click-through 26 slides, here's the tl;dr version:
- Gyi Tsakalakis
Yelp And Your Law Firm
You probably already know that getting reviews on certain more trustworthy websites is an important piece of the local search ranking equation. Claiming…
- Gyi Tsakalakis
Google Search Quality Updates May 2012
Have you checked out Google's May search quality highlights over at Inside Search? Here are just a couple to which to pay particular attention:
- Gyi Tsakalakis
Great Content Marketing
I just finished skimming through Jon Cooper's The Content Marketer’s Guide to Visualizations (it will also be added to my bookmarks for future reference). A…
- Jeff Berman
Who Controls Access To Your Profiles?
I had a potential client ask me a question last week that I think more attorneys should be aware of. He was inquiring about how we handle profile setups and…
- Jeff Berman
I Think My Law Firm's Website Suffered A Penguin Penalty. What Should I Do?
Perhaps you have no idea what Google's Penguin update is. If that's the case, let me give you a little background. As Ian Lurie explains on the Portent blog…
- Gyi Tsakalakis
Beware of the Penguins (Update)
Remember these commercials? Well it looks like Penguins are once again on many people's minds. That's because of Google's recent webspam update, that has…
- Gyi Tsakalakis
What Are Your Most Important SEO Techniques?
There are a lot of questions you can ask a prospective search engine optimization consultant to gain perspective about their knowledge, skill and experience…
- Jeff Berman
Stay Away From Sites That Promise "SEO Scores"
I had a client contact me the other day concerned over an "SEO score" she received. I should preface that the client has done very well with her online…
- Gyi Tsakalakis
Law Firm Web Design and Content Guidelines for Search
One of the most important, yet most neglected, steps in launching a law firm website is planning it with search engine guidelines in mind. There are a…
- Gyi Tsakalakis
Rankings ≠ Traffic ≠ Inquiries ≠ Clients
Rankings don't necessarily translate to traffic, which doesn't necessarily translate to inquiries, which don't necessarily translate into new clients. And…
- Gyi Tsakalakis
Getting Back On Track
Whoa. We haven't posted on the AttorneySync Blog since February 29? It's truly time for us to get back on track. For those of you who subscribe to the…
- Jeff Berman
How Many Keywords Are You Optimizing My Site For?
I've had this question asked of me several times recently. Usually, a potential client wants to know because they are interested in comparing "apples to…
- Jeff Berman
Is Your Law Firm's Web Presence In a Building or Driving Phase?
I recently read an interesting book discussing the changes in the world of digital marketing agencies. In the book, the author talks about the concept of…
- Gyi Tsakalakis
On The Florida Bar Guidelines for Networking Sites Approved by The Standing Committee on Advertising
Silly. Child-like. These are just a couple of ways The Florida Bar Guidelines for Networking Sites Approved by The Standing Committee on Advertising have…
- Jeff Berman
Law Firm SEO Is Not An Advertising Strategy
I think we've reached an inflection point where the concept of SEO has spread to the mainstream legal community. Firms that were resisting getting on board…