Tips
Practical moves your firm can make this week to get chosen by more of the right clients.
Newsletter
Weekly legal marketing tips, news, insights, and analysis. Written for lawyers and the people who market law firms.
What's inside
Practical moves your firm can make this week to get chosen by more of the right clients.
What changed in search, AI, ads, and social, and whether it matters for law firms.
What we see working across the firms we work with, and what we see wasting budget.
A closer look at the research and data behind how people choose a lawyer.
A taste
Many years ago, when AttorneySync started working with lawyers on intake, something I hadn't (but should have) considered was that many law firms weren't…
Here's a recent Google SERP for "𝘄𝗵𝗼 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗰𝗮𝗿 𝗮𝗰𝗰𝗶𝗱𝗲𝗻𝘁 𝗹𝗮𝘄𝘆𝗲𝗿𝘀 𝗶𝗻 𝗽𝗵𝗶𝗹𝗮𝗱𝗲𝗹𝗽𝗵𝗶𝗮." Ads? ❌LSAs? ❌Local…
On April 22, 2025, Google sent an email updating Local Services Ads Additional Terms for Providers: Subject: Action required: important updates to Local…