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Older posts, page 10
- Gyi Tsakalakis
Your Law Firm's SEO Playbook for 2012
Over at SearchEngineLand, Tom Schmitz gives us his SEO Playbook for 2012: During 2011 the conservative attitude toward code crossed chasm to apply to…
- Gyi Tsakalakis
The Role of the Web and Word of Mouth Referrals
If you ask most lawyers about their best source of new clients, the overwhelming majority will answer "word of mouth referrals." Which makes sense. A lawyer…
- Gyi Tsakalakis
Internal Link Structure of Your Law Firm Website
When it comes to attracting links to your law firm website, there is a lot of misinformation on the web. In this video, Google's Head of Webspam, Matt Cutts…
- Gyi Tsakalakis
1&1 MyWebsite: A Good Choice for Law Firms?
1&1 has recently been advertising pretty heavily for its MyWebsite product. Have you seen this commercial: They claim that setting up a business website is…
- Gyi Tsakalakis
A Law Firm Title Tag Lesson
I have always reasoned that the best place to understand how to improve your visibility in Google is Google itself. So, I tend to spend some time in the…
- Gyi Tsakalakis
Link Schemes
If you know anything about search engines, you know that links pointing to your website can help your site appear higher in search engine results. Which…
- Gyi Tsakalakis
A Guy Searches On Google
Have you heard this one? A guy gets into a car accident. He's injured pretty badly. He has a friend from college who is a lawyer, but she works patent…
- Gyi Tsakalakis
Understanding and Surpassing Your Online Competition
Before I make any recommendations to a law firm about an internet marketing or search engine optimization campaign, I always ask them what they know about…
- Gyi Tsakalakis
Local Search of Increasing Importance
If you haven't noticed, competition for Google real estate is fierce. It wasn't all too long ago that search results could be broken into two general…
- Jeff Berman
Should You Use Photographs of Real Lawyers Instead of Stock Images?
I've run into a handful of attorneys that want nothing to do with having their image or photograph on the firm's website. I'm not sure if the aversion comes…
- Gyi Tsakalakis
Ways People Search
When many people think about search engine optimization, they immediately jump to concepts like using keywords on your web pages, and building links to your…
- Jeff Berman
Guaranteed Rankings & SEO Scams
I received an email yesterday from a client asking if I would create a new user account for access to their WordPress website. They indicated that an…
- Gyi Tsakalakis
Offline Visibility
We spend a lot of time talking about things that lawyers can do to increase their visibility online. From developing web content, to acquiring links, to…
- Gyi Tsakalakis
Homepage
The homepage of your website is likely to be one of the most viewed pages of content. Therefore, your homepage will have a significant impact on several…
- Jeff Berman
Stop Messing Around With Spammy "Stat Checking" Websites
Every so often, I'll get a call or email from an attorney asking to explain the metrics he or she found on a "back link" checking website. Most of the time…
- Gyi Tsakalakis
What You Should Expect From Your Web Strategist
Are you working with a web strategy consultant? Do you know what they should be doing? Do you know what they are actually doing? When it comes to web…
- Gyi Tsakalakis
Avoiding PageRank Freak Out
Perhaps it's a result of our early educations, but people love grades, ratings, and scales. And in the world of organic search, for a long time, the…
- Jeff Berman
Apps For Law Firms: Worth An Investment?
Kevin O’Keefe makes a strong case against law firms building custom apps in an article titled, Why Your Law Firm Should Forget About Building An Iphone App…
- Gyi Tsakalakis
What Are Some Great WordPress Plugins for Attorneys?
If you're an attorney using WordPress for your website or blog, which by the way, I recommend, you will need to consider which plugins make sense for you. At…
- Gyi Tsakalakis
How Long Does It Take to Get Google Rankings?
One of my favorite places to get inspiration for new blog posts is from our organic search traffic. Recently, one of our visitors landed on AttorneySync for…
- Jeff Berman
Why Automating Your Social Media Doesn't Work
I've talked to several lawyers recently who have asked me how to go about automating their social media accounts. For instance, they want all firm news and…
- Gyi Tsakalakis
Actionable Metrics
As more and more businesses understand the basics about marketing via search engines, it's no surprise that there is more discussion of Google PageRank…
- Jeff Berman
4 Questions About Your Law Firm's Website Answered With Google Analytics
One of the biggest mistakes lawyers make with their marketing is a failure to measure the results. With a free program such as Google Analytics, you can…
- Gyi Tsakalakis
How Your Attorney SEO Consultant Can Assist You
Understanding all the ways that your attorney SEO consultant can help you may be very confusing. So here's a real-world example that connects some of the…