Blog
Older posts, page 8
- Gyi Tsakalakis
Offline SEO
When people talk about SEO, the conversation usually involves keywords, HTML tags, site architecture, links, content, social sharing, etc. But did you know…
- Gyi Tsakalakis
Why Does My Lawyer Website Have Bad SEO Results?
Recently, someone came to our site from searching: Why does my lawyer website have bad seo results? Google landed them on Jeff's post, I Think My Law Firm’s…
- Gyi Tsakalakis
Stop It!
Stop pretending you're a web designer. Do you have a background in design? Do you have years of experience designing and developing websites for lawyers? For…
- Gyi Tsakalakis
Smartphone-Optimized Legal Websites & Responsive Design
Have you "smartphone-optimized" your law firm sites with a responsive design? Read on to learn about responsive design and whether it's the right move for…
- Gyi Tsakalakis
Announcing Our Free Website Audit Service
We've been getting a lot of great feedback from you. One of the most common things you're asking us is: What's wrong with our website? So, we're proud to…
- Gyi Tsakalakis
Building Authority
Authority Machine Let's say you're researching something related to a legal matter. As a lawyer, you probably do this all the time. You research case law and…
- Gyi Tsakalakis
All you need to know about social media and search engines
Disclaimer: This post is not everything you need to know about social media and search engines. But is about where search engines are headed with regard to…
- Gyi Tsakalakis
Law Firm SEO Services and Rankings
No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a…
- Gyi Tsakalakis
What keywords should personal injury lawyers target in search?
We asked, and you are answering. One question you have is: What keywords should personal injury lawyers target? And the TL;DR answer is: Whichever keywords…
- Gyi Tsakalakis
Google Ads for Lawyers
Google's Adwords ad platform can be an effective medium through which to advertise legal services. But it can also be a huge waste of time and money. It all…
- Gyi Tsakalakis
Adwords Enhanced Campaigns
To say that Google's recent announcement of Adwords Enhanced Campaigns has received mixed-reviews would be putting it mildly. As SEER's Aaron Levy explains…
- Gyi Tsakalakis
Why Before What & How
Paddy Moogan added a very nice post over at SEOmoz on hitting business goals. And I think there's some applicability for lawyers who are considering…
- Gyi Tsakalakis
When are an attorney’s social media posts subject to ethics rules on attorney advertising?
Have you ever wondered under what circumstances your social media posts might be subject to your state's professional responsibility rules related to…
- Gyi Tsakalakis
Real Law Firm Stuff
Can you remember marketing your law firm before the internet? What kind of "stuff" did you do? I know it wasn't this: And yet, in the arms race to be #1 in…
- Gyi Tsakalakis
Search Engine-Friendly vs Search Engine Optimization, There's a Difference
"A Search engine-friendly website." "Search engine optimized website." "Search engine optimization." A lot of folks use these terms fairly interchangeably…
- Gyi Tsakalakis
Understanding Your Search Traffic
One of the more challenging aspects of SEO is being able to "connect the dots" between all the moving parts in order to assess how it's working. I speak with…
- Gyi Tsakalakis
Choosing a Law Firm Web Design Company
It used to be that choosing the right web design company was mostly about whether or not they made "pretty websites." In other words, whether or not you…
- Jeff Berman
The Yelp Review Filter
I recently wrote a post discussing the importance of having a system for getting online reviews. In one section, I broke down different review sites and…
- Gyi Tsakalakis
Benefits of Thinking Locally for Internet Marketing
In terms of building relationships, some of the most overlooked opportunities are right in our local communities. Over at Attorney at Work, Ruth Carter talks…
- Gyi Tsakalakis
Legal Blog Tips for Attorneys
Trying to decide whether to start blogging? Veteran attorney blogger looking for tips? Here are a few legal blog tips for attorneys from attorneys: Sharing…
- Gyi Tsakalakis
10 SEO Tips for Attorneys
Most attorney SEO tip lists include things like keyword research, link building and content marketing. And while these are undoubtedly important pieces to…
- Gyi Tsakalakis
Location, Location, Location
Search engines, and more specifically Google, strive to deliver results that are the most relevant for a user's search. And one of the factors that is…
- Jeff Berman
The "Getting Fit" Analogy
Sometimes it's tricky to wrap your head around SEO. Part of my job is explaining to lawyers how SEO works, how to measure the effectiveness, and also to set…
- Gyi Tsakalakis
Link Building Without Content
Content marketing is a hot buzz-word in marketing on the internet. And at least one reason that content marketing has become so popular is its effectiveness…