Blog
Older posts, page 11
- Gyi Tsakalakis
Brand The Lawyer, AND The Law Firm
In Dan Schwabel: Brand The Lawyer, Not The Firm, Larry Bodine adopts Dan Schwabel's thesis: success in law practice comes to lawyers who turn themselves into…
- Gyi Tsakalakis
Is Zite the Future of Search?
Zite, the personalized magazine app for ipad is pretty cool. They aggregate personalized content from a web crawl, the same way content is aggregated in the…
- Gyi Tsakalakis
Facebook Not As Good At Reach Building As You Might Think
This weekend, a watched Bloomberg Game Changers profile of Mark Zuckerberg, founder and chief executive officer of Facebook Inc: And while I found the…
- Jeff Berman
Me On The Web: Google's Tool For Online Reputation Management
A lawyer's professional reputation is critically important and managing your reputation online can be cumbersome if you aren't using the proper tools…
- Jeff Berman
Should Your Law Firm Invest In A Mobile Website?
There is no question that mobile usage is on the rise in a big way. Law firms are starting to get inundated with companies ready to sell them everything from…
- Gyi Tsakalakis
A Link From Your State Bar
So you know you need to acquire links, but you're having a difficult time of coming up with ideas about where to get links. Here's one, check out your State…
- Jeff Berman
Organic Search Results Are A Marketplace
I was speaking with a personal injury lawyer the other day about his search marketing campaign. The lawyer practices in a very large, extremely competitive…
- Gyi Tsakalakis
Sponsor A .law Domain
Bored with the usual top-level domains (TLD)? Got $185,000 burning a hole in your pocket? Maybe sponsoring a .law domain is for you. As reported by Law.com's…
- Jeff Berman
Use Pictures Of People On Your Website For Powerful Effect
People love looking at pictures of other people. Our brains seem to be hardwired to respond when we see a photo of a face. In the article Your Attention Is…
- Jeff Berman
5 Places On Your Law Firm Website To Add 'Calls To Action'
If you have a law firm website you are using to drive in new leads and revenue, it's important to make sure you are maximizing conversion on the site. In…
- Jeff Berman
2 Google Analytics Reports Lawyers Should Use
Many lawyers feel overwhelmed when they first dive into using Google Analytics....and with good reason. The amount of information, data, charts, reports…
- Gyi Tsakalakis
Avoiding Getting Blocked By Search Users
Over at SearchEngineLand, John Lincoln provides some insight about search users and blocked results: We all know there have been a ton of updates to Google…
- Gyi Tsakalakis
Another Approach To Link Building
If you have ever spent any time trying to gain links to your law firm website, you know the process is tedious. Even worse, most traditional link building…
- Jeff Berman
How To Segment Your 'Friends' & Control Your Privacy Settings In Facebook
Increasingly, the line between using Facebook for personal purposes and business is getting blurred. Perhaps you initially started your Facebook account to…
- Jeff Berman
5 Tips For Effective 'Calls To Action' On Your Law Firm Website
So you invest quite a bit of time, money, and resources into driving targeted traffic to your website. But what types of things are you doing to encourage…
- Jeff Berman
Stories Are More Persuasive Than Data
Creating great content for your law firm's website is one of the cornerstones to success with your online marketing. Content helps establish your…
- Gyi Tsakalakis
Getting Links From Online Legal Publications
Getting links from online legal publications can have a very powerful impact on your visibility and credibility online. But attracting links from these…
- Jeff Berman
Choosing A Domain Name For Your Law Firm
Choosing a domain name is an important decision when setting up your website. The domain you choose has far-reaching implications extending from your…
- Gyi Tsakalakis
A Legal Ethics Reminder
In light of this recent South Carolina attorney disciplinary matter, it's worth taking a moment to think about the intersection of practicing law, marketing…
- Gyi Tsakalakis
How Do I Build A High-Quality Website?
Answer: Ask Google. Google provides a lot of great resources on its website and blogs about how to build a high-quality website that will perform well in its…
- Jeff Berman
The Importance of Titles & Headers Within Your Blog Posts
I read a lot of articles on law firm websites and blogs. One thing that I notice is consistently lacking on many legal blog entries is the effective use of…
- Gyi Tsakalakis
Traffic Diversity
As we discussed with linking domain diversity, diversity is also important to think about when it comes to traffic sources. Relying too heavily solely on…
- Jeff Berman
Stop Obsessing Over Your Rankings
I talk to lawyers on a daily basis about marketing a law firm online. What is interesting is that for all the various complexities and unique considerations…
- Gyi Tsakalakis
What Google's Company Technology Overview Teaches About SEO
I'm one of those SEOs who believes that if you want to understand "how Google works" you should just ask Google. Ok, maybe it's not quite that simple (Google…