Blog
Older posts, page 7
- Gyi Tsakalakis
Legal Marketing Questions Answered
From time to time, we like to filter our traffic to see what kinds of questions visitors are asking in search engines. Here are answers to some recent…
- Gyi Tsakalakis
Law Firm SEO Website Marketing Checklist
Have you considered the marketing consequence of your website domain selection? Is the website content and structure properly organized? Is the website's…
- Gyi Tsakalakis
SEO and a New Law Firm Website
If you're thinking about hiring an SEO, the earlier the better. A great time to hire is when you're considering a site redesign or planning to launch a new…
- Gyi Tsakalakis
100 Websites to List Your Law Firm
Links, citations, likes, reviews, mentions, etc, all go into the "math soup" that search engines use to deliver sites in search results. Of course, not all…
- Gyi Tsakalakis
Legal Marketing that People Love?
People hate marketing. A lot of people hate lawyers. Put them together, and just about everyone hates legal marketing. Is it possible to create legal…
- Gyi Tsakalakis
What If There Weren't Search Engines?
What would your internet marketing look like if there weren't any search engines? How would you go about earning the kind of attention that translates into…
- Gyi Tsakalakis
The Trouble with Rankings
It seems pretty straightforward: Rank highly in search engines, people contact you and sometimes hire you. Which leads lawyers to hyper-focus on their…
- Gyi Tsakalakis
Google Kills Keyword Tool
If you've ever tried to figure out what keywords people are using in search, you've undoubtedly used Google's External Keyword Tool. Well, as you've probably…
- Gyi Tsakalakis
Manual Webspam Actions
Earlier this month, Google gave webmasters the ability to view manual webspam action in Webmaster Tools. This post discuss what manual webspam action are…
- Gyi Tsakalakis
A Year of Bad Law Firm SEO
Had a rough year with your SEO? Hopefully it hasn't been as bad as it's been for these law firms. A little context. As is not uncommon for search agencies to…
- Gyi Tsakalakis
Law Firm SEO Analytics Shortcut
Use this Google Analytics shortcut to better understand the effectiveness of your law firm's SEO activities. Let's assume you run a local consumer-facing…
- Gyi Tsakalakis
A Word on Link Building
Most of the links you are building (or paying someone to build) are completely useless in terms of increasing search engine visibility. And some might…
- Gyi Tsakalakis
Law Firm SEO in a Box
If you've searched around for law firm SEO information online, you'll notice that a lot of people are trying to put SEO in a box. And while this might be…
- Gyi Tsakalakis
What Law Firm SEO Consultants Should Be Doing
Thinking about hiring a law firm SEO consultant? Already paying someone to help with SEO at your law firm? Wondering what they should be doing? Here you go…
- Gyi Tsakalakis
Your Law Firm Website is Not for You
"Website, website on my screen, who is the best lawyer you've seen?" If you look at enough law firm websites, you start to realize that many lawyers are…
- Gyi Tsakalakis
The Rise of Social Media & the Death of Search & SEO
On the web, "stuff" is constantly facing death. Google is dying, Facebook is dying, Twitter is dying, SEO is dying, and the list goes on. Recently, there's…
- Gyi Tsakalakis
Goal-Focused Web Marketing for Attorneys
What are your web marketing goals? Ranking for keywords? Building links? "Hits" to your website? I hope not. Your web marketing goals, at least in part…
- Gyi Tsakalakis
Law Firm SEO Marketing Idea: Stand for Something
Let's get right into it. Here's an RCS SEO marketing idea. Standing for SEO-mething What do you stand for? Who else stands for this? Some lawyers went to law…
- Gyi Tsakalakis
Your Story Matters
If you're a lawyer, you should know something about persuasion. In fact, it's essential to your job. You persuade judges. You persuade jurors. You persuade…
- Gyi Tsakalakis
From Search to Retainer
There can be a lot of steps between someone searching for you and retaining you. Whether their search begins with people they know or search engines, several…
- Gyi Tsakalakis
The Myth of Great Content
Have you heard? Content is king. Just write great content. If you write it, they will come. But what do these mean? What's the best word? What's the best…
- Gyi Tsakalakis
What should lawyers put on their websites?
Despite all of the different ways that a lawyer can communicate with the public, lawyer websites continue to play an important role. Both as a means for…
- Gyi Tsakalakis
Would you build the link if Google and Bing did not exist?
Many major SEO publications suggest that we're on the verge of a Penguin 2.0 update. Many of us are still hoping that this is the "big one" that knocks down…
- Gyi Tsakalakis
Actionable SEO Dashboards for Lawyers
Do you monitor the web analytics for your law firm? What dashboards have you created? Here are some thoughts on creating actionable SEO dashboards in Google…