Blog
Older posts, page 6
- Gyi Tsakalakis
Lawyer Reviews & Search
Love them or hate them, review sites are here to stay. But don't take my word for it: Avvocating 2012 Keynote by Rich Barton from Avvo But you don't have to…
- Gyi Tsakalakis
Client-Focused Injury Lawyer Marketing
When you think of personal injury lawyer marketing, what comes to mind? Explosions? Ambulances? Pictures of car accidents? Angry lawyers screaming about how…
- Gyi Tsakalakis
Why Your Law Firm Website (or blog) Disappeared from Google
"I used to rank for all sorts of relevant keywords and get tons of traffic from Google. Now my law firm website (or blog) doesn't appear anywhere in search…
- Gyi Tsakalakis
Law Firm SEO and the Knowledge Graph
The future of your law firm's search visibility won't solely be about keywords and links. It will be about how well search engines understand information…
- Gyi Tsakalakis
Links Are Still Important
Don't walk toward the social media SEO light. Links are still important. Have you heard? Social is the new SEO. Get your pages "tweeted," "liked," and shared…
- Gyi Tsakalakis
Your Law Firm Website's 40 Yard Dash Time
What is a good 40 yard dash time for your law firm website? A question was recently posed by a smart lawyer on a listserv: Anyone have “industry standards”…
- Gyi Tsakalakis
Don't Get Pand-ized! Fix Pages that Fail to Earn Clicks
In this post you'll learn how to identify pages on your site that fail to earn clicks and what to do about them. If you're an experienced SEO, you probably…
- Gyi Tsakalakis
How to Crawl Authority Sites for External Links
Yesterday I wrote that I like to crawl authority sites for external links. Some of you wondered how to do that. There a bunch a of ways to do this. This is…
- Gyi Tsakalakis
3 Things I Do When Starting New Law Firm SEO Campaign
While every law firm's SEO campaign is slightly different, here are three things I usually do when planning a new campaign. Check Existing Back Links First…
- Gyi Tsakalakis
Marketing Ideas for Lawyers
Looking for marketing ideas for your law firm? You should be. In this "round-up" I've gathered some of my favorite tips from around the web. Disclaimer, some…
- Gyi Tsakalakis
Should lawyers build links using article directories?
Does your law firm's SEO marketing include submitting to article directories? I recommend that you cease and desist. A very long time ago, in an internet…
- Gyi Tsakalakis
Public and Permanent
#3 Assume everything that you put online is public and permanent. This is another one from our 100 online legal marketing tips redux series. Maybe tattoos…
- Gyi Tsakalakis
Gaga Over Guest Blogging
"Ultimately, this is why we can’t have nice things in the SEO space: a trend starts out as authentic. Then more and more people pile on until only the barest…
- Gyi Tsakalakis
Technically, technical SEO really works
When you think about SEO, what comes to mind? Spam? Tricking Google? Keywords? Links? What about index status? Crawl errors? Crawl stats? Pages speed? Not…
- Gyi Tsakalakis
Dried hay or feed, for cattle and other livestock
You heard that if you simply started a legal blog and began pumping out posts, Google would reward you with traffic and business. You heard wrong. I've…
- Gyi Tsakalakis
Clients, Judges, Lawyers and Jurors Will Find What You Publish Online
Yes, somebody's watching you. Continuing our online legal marketing redux, we come to our next tip: You should always remember that clients, judges, lawyers…
- Gyi Tsakalakis
Who are your clients?
Seth Godin asks, Who are your customers: Answering, "anyone who pays us money," is a cop out. Almost as bad is describing your customers by demographics…
- Gyi Tsakalakis
Exact Match Law Firm Domains
Had a brief chat with a lawyer the other day regarding an exact match domain. Thought I'd share some insights here. First, if you have no idea what an exact…
- Gyi Tsakalakis
Hyper Local Links
If your law practice services local legal services consumers, you should probably consider the local search marketing channel. If you're already familiar…
- Gyi Tsakalakis
Mega-ish-SERP for Lawyers
Not too long ago, Dr. Pete gave us, Mega-SERP: A Visual Guide to Google. In it, he gave us 24 distinct SERP features. It's a really great visual depiction of…
- Gyi Tsakalakis
Who Wants to Link to a Law Firm Website?
If part of your legal marketing plan involves earning attention from organic search users, you know that links to your site are like votes for your site. You…
- Gyi Tsakalakis
What Pages Have Real Value to Visitors?
Last week, I had the opportunity to share some of my thoughts on creating pages that perform well in search. One of the biggest takeaways that I tried to…
- Gyi Tsakalakis
100% (not provided) Solutions
At the time of writing, according to (Not Provided) Count, we'll hit 100% (not provided) on 29th November 2013. There's plenty of debate and discussion about…
- Gyi Tsakalakis
"I’d much rather top an organic search list for free."
Over at Attorney At Work, jackl comments: "I’m curious to know what “keywords with high commercial content” are. Perhaps brand names that are “official”…