Blog
Older posts, page 5
- Gyi Tsakalakis
Is Any of this Working?
Years ago (say 2008), most of my conversations with lawyers about the web went something like this: Lawyer: People will never use the internet to hire a…
- Gyi Tsakalakis
How to Do Your Own SEO & Why You Probably Shouldn't
Lawyers know that pro se litigants have fools for clients. However, when it comes to pro se web marketing, well, that's a different story. Over at…
- Gyi Tsakalakis
Website Content Management vs Admin vs Marketing
Here's an issue that surfaces from time to time, particularly in the legal web marketing sphere: I have a website and content management system that I am…
- Gyi Tsakalakis
Use Social Media to Improve Local Search Visibility
Last week I was in Dallas talking local search and social media. The gist of that talk was that social media can be a powerful tool for improving local…
- Gyi Tsakalakis
Lawyers' Real SEO Competition
If part of your firm's marketing plan includes earning new clients from organic search, you probably track things like your sites' traffic, rankings and…
- Gyi Tsakalakis
Desktop Rankings ≠ Smartphone Rankings
While we regularly point out the issues, problems and limitations of rank tracking, lawyers love to spot-check their search engine rankings. By now, you…
- Gyi Tsakalakis
Google Technical Webmaster Guideline Update & WordPress
Back in May, Google announced that they had upgraded their system to render web pages with CSS and JavaScript turned on. They recently updated their…
- Gyi Tsakalakis
Some Perspective on Local Search Factors
With Moz's release of the 2014 Local Search Ranking Factors, I thought I'd take a moment to share some of my observations about the local search landscape as…
- Gyi Tsakalakis
A Problem with Google Webmaster Tools
The above image shows some recent data I pulled from Google Webmaster Tools (GWT). We don't rely on GWT data for reporting, but regularly refer to it…
- Gyi Tsakalakis
Personal Injury Lawyer in Philadelphia SERP Analysis
The image below is a screenshot of a Google search engine result page for the query, "personal injury lawyer in philadelphia." It was performed in an…
- Gyi Tsakalakis
How Google's Pigeon Update Might Impact Your Law Firm
By now, you've probably heard something about Google's recent Pigeon update. In short, Pigeon has rocked local search results. In many instances, it's rocked…
- Gyi Tsakalakis
Google AdWords Auction Update from Hal Varian
Over at Inside AdWords, Google's Chief Economist, Hal Varian has posted some additional insights about Quality Score and the AdWords Auction. Google users…
- Gyi Tsakalakis
Attorney SEO Checklist
Here are just a few quick SEO bullets that attorneys should work through to improve their visibility in organic search results. Your Audience Do you…
- Gyi Tsakalakis
Attorney SEO Website Rehab
The process for rehabilitating your website from spammy SEO practices can be a long and arduous journey. In many instances, attorneys are better served to…
- Gyi Tsakalakis
Optimizing Pages
Still wondering how to optimize your pages? There's a ton of information out there about optimizing web pages. Fortunately, most of what you need to know can…
- Gyi Tsakalakis
Law Firm SEO Tip: How Your Pages & Posts are Linked From Other Domains
One way you can tell whether what you are publishing online is resonating with your audience is whether or not they are linking to it. Lawyers often ask us…
- Gyi Tsakalakis
Understanding Legal Services Consumers' Local Search Behavior
What can lawyers learn about their potential clients' local search behavior from Google's latest study? You don't need to be a search scientist to know that…
- Gyi Tsakalakis
Some SEO Metrics for Attorneys
You should already know that: Rankings don’t necessarily translate to traffic, which doesn’t necessarily translate to inquiries, which don’t necessarily…
- Gyi Tsakalakis
Online Reviews Versus Personal Recommendations
Think people don't trust online reviews? Don't be so sure. Last week, I had the honor of sharing a stage with Nifty Law President Mike Ramsey. Mike is one of…
- Gyi Tsakalakis
Schema Actions
In the web's transition from strings to things, it won't just be entities that become important, but how these entities interact. Schema actions support is…
- Gyi Tsakalakis
Law Firm Internet Marketing Long & Short Games
The time it takes to "get results" from web marketing depends on the type of web marketing we're talking about. Even then, the execution matters. For many of…
- Gyi Tsakalakis
SEO, Social Media & Lawyer Referrals
Most lawyers know that referrals are among the best sources of new business. On the other hand, most don't recognize the interplay between referrals, social…
- Gyi Tsakalakis
Google Supports Attorney Schema
As reported by Barry Schwartz at Search Engine Roundtable: Google has quietly added a line to the rich snippets - organizational help document saying they…
- Gyi Tsakalakis
Obviously, no one <em>really</em> uses the internet to find lawyers
People keep trying to convince me that I need to be online because that's where my clients are. I'm not buying it. No one really uses the internet to…