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- Gyi Tsakalakis
How to Choose a Good SEO Company for Your Law Firm
Selecting the right SEO company can feel like a daunting task. Many lawyers simply don't know enough about SEO to make an informed decision. So, inspired by…
- Gyi Tsakalakis
Web Analytics Lies
Here's a conversation I regularly have with lawyers: Me: How does your website traffic look? Lawyer: It's great, goes up every month. Me: Excellent! So…
- Gyi Tsakalakis
Featured Snippets for Law Firms
Google's leaders want to deliver more than just ten blue links. When they can, they want to deliver answers. One way they deliver these answers is through…
- Gyi Tsakalakis
Local Search Click-Through Rates
For many local business search queries, Google serves results that include a combination of AdWords listings, local pack listings, and traditional organic…
- Gyi Tsakalakis
On Expensive AdWords Legal Keywords
The most expensive AdWords legal keywords in the US usually aren't as high as reported. Headlines purporting astronomical cost-per-clicks make for great…
- Gyi Tsakalakis
Local Search Ads 2.0 for Law firms
Most local search folks have long-anticipated the arrival of paid ads in Google's local pack results. At SMX Advanced (#SMXLocal), Google finally announced…
- Gyi Tsakalakis
Legal Web Marketing Priorities
Here are a few website marketing ideas that I'd prioritize today: Speed If your pages don't fully load in around one second, you're losing visitors…
- Gyi Tsakalakis
Giving Online Legal Services Consumers What They Want
A man who is his own lawyer has a fool for his client. - Proverb When many lawyers hear things like do-it-yourself legal forms, online legal tools and online…
- Gyi Tsakalakis
How to Improve Your Law Firm's Local Ranking on Google
If part of your client development plan includes attracting potential clients on a local level, then you should spend some time understanding how to improve…
- Gyi Tsakalakis
OMG, It's Links!
Last week, during a Q&A, Andrey Lipattsev, Search Quality Senior Strategist at Google, revealed that links & content are the most important ranking signals…
- Gyi Tsakalakis
Accelerated Mobile Pages for Lawyers
We've been encouraging you to make your law firm websites freaky fast for years. If you're a lawyer who regularly publishes, blogs or covers various legal…
- Gyi Tsakalakis
Web Design Footer Links
We don't think you should include links to your web designer / marketing vendor in your footer. Many web designers / developers / marketing vendors require…
- Gyi Tsakalakis
Once More on Guaranteed Law Firm SEO Rankings
One. More. Time. No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google…
- Gyi Tsakalakis
54 Reasons You Might Need a New Law Firm Website
You might need a new law firm website if: A relative built your website as a favor. Music plays (especially if it's .midi, this is real). A tiny digital…
- Gyi Tsakalakis
3 Law Firm Internet Marketing Resolutions
Will this be the year that you break bad internet marketing habits? 1. Resolve to Earn Positive Reviews When people ask me what the most important thing they…
- Gyi Tsakalakis
Facebook Professional Services for Law Firms
Search Engine Land recently reported about a new Facebook Professional Services area: Visitors to Professional Services are presented first with a page that…
- Gyi Tsakalakis
Preparing for 2016
The end of the year is a great time for preparing and prognosticating. Unfortunately, this also tends to be an exceptionally busy time of year. This tends to…
- Gyi Tsakalakis
Your Money or Your Life (YMYL) Pages
In case you missed it, Google recently release an update to their Search Quality Rating Guidelines. These are the guidelines that they provide to their…
- Gyi Tsakalakis
Local Search Ranking Factors 2015 for Lawyers
For people like me, who live search, the annual release of THE Local Search Ranking Factors survey results is a very exciting time (up there with Michigan…
- Gyi Tsakalakis
How Google's Local Knowledge Panel Might Impact Your Law Firm
You may have noticed that Google has been really shaking things up in their local search results. In this post, we'll explore some of the things that lawyers…
- Gyi Tsakalakis
Integrated Legal Marketing
(image credit: Rand Fishkin Why SEO That Used to Work, Fails) “I absolutely believe the real integration opportunity, and way [for] most small business…
- Gyi Tsakalakis
Are You Winning Potential Client Micro-Moments?
When people need to find a lawyer, they typically start their search by asking people they know and trust. This isn't new. However, how they ask people they…
- Gyi Tsakalakis
Are Online Reviews Killing Your Return on Ad Spend?
There's an attorney here in Chicago who spends money on television advertising. However, when you search on this attorney's name in Google, you get the above…
- Gyi Tsakalakis
Better Lawyer Blogging
By now, you should know how well blogs can work for lawyers. It should also be fairly obvious that "how well they work" depends on how "good they are."…