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Older posts, page 3
- Gyi Tsakalakis
Google Local Services Ads for Lawyers
What if there was a way to get your law firm "Google Guaranteed" at the very top of Google SERPs? Now there is. The Google Guarantee badge is available for…
- Gyi Tsakalakis
Does Lawyer Social Media Marketing Work?
Do we really still need to answer this question? If you haven't yet downloaded it, go get the Clio Legal Trends Report. At first glance, you might conclude…
- Gyi Tsakalakis
Don't Go Chasing Algorithms, Please Stick to the Strategies & Tactics You're Used To
Last week, in their infinite wisdom, The Keyword announced that they're, Understanding searches better than ever before: Last year, we introduced and…
- Gyi Tsakalakis
Should All Law Firm SEO Be Done In-House?
Over at SearchEngineLand, Jessica Bowman recently asked: Should you do 100% of your SEO in-house? You should go read her article. She provides a lot of good…
- Gyi Tsakalakis
Personal Injury Lawyer SEO Companies
Personal Injury Lawyer SEO is Competitive At the risk of stating the obvious, personal injury is one of the most competitive search engine optimization (SEO)…
- Gyi Tsakalakis
The Best Law Firm SEO Companies
If you came here to see a list of the best law firm SEO companies, let me disappoint you now. If you're interested in learning how to make informed decision…
- Gyi Tsakalakis
Will Google Update Make Lawyer Review Rich Snippets More Helpful?
Today, Google announced plans to introduce algorithmic updates to reviews in rich results. Their stated purpose is to make review rich results more helpful…
- Gyi Tsakalakis
Law Firm SEO Applications of Google Quality Rater Guidelines Update
As reported by Jennifer Slegg at The SEM Post: We have a brand new version of the Google Quality Rater Guidelines, and there are quite a few updates in…
- Gyi Tsakalakis
Dofollow Google's Evolving "nofollow" Links
Yesterday, Google announced two new link attributes: rel="sponsored": Use the sponsored attribute to identify links on your site that were created as part of…
- Gyi Tsakalakis
Local Link Building for Law Firms Works
As I’m writing this, Rand just published Google Ranking Factors 2019: Opinions from 1,500+ Professional SEOs over at SparkToro. There are some interesting…
- Gyi Tsakalakis
Be Skeptical of Your Law Firm's Google Analytics, Google My Business & Search Console Data
When you see spikes in traffic to your law firm's website as reported by Google Analytics data, I suggest you pause to corroborate the data with other…
- Gyi Tsakalakis
Anyone use "Blank" for Law Firm SEO or PPC?
This question came up in the Maximum Lawyer Facebook group the other day. If you're subscribed to our weekly tips, you'll recognize the story. I've been…
- Sam Maher
Buyer Beware: Million Dollar Advocates
TL;DR: Million Dollar Advocates is probably a bad way to spend $1500+ (but keep reading to find out why). Million Dollar Advocates I’ve always kind of had…
- Cate Humpage
6 Ways Legal Writing is Similar to Marketing Writing
I’ve worked in the legal field for 10 years, and I’ve worked directly with lawyers the whole time. I’ve worked for Bar Associations assisting members with…
- Sam Maher
Future Proofing Your Site From Google Updates with E-A-T
Earlier this month there were reports of a new Google algorithm update. Referred to as the “Medic Update” by some, it seems to target what Google refers to…
- Cate Humpage
Let’s Get Moving: Updating Your Online Profiles
Moving offices can be a major undertaking for your team or operations department, but it can also affect your local SEO presence and potential clients…
- Gyi Tsakalakis
Are Pay-Per-Click (PPC) Marketing Agency Fees Justified?
I recently received an email from a lawyer friend relating to how some lawyers view PPC marketing agencies. Apparently, there was a "heated discussion" about…
- Gyi Tsakalakis
Inquiries > Traffic
Here's a recent issue that came up in a private Facebook community of agency owners: Analytics Question: We recently lost a client (more accurately, they…
- Gyi Tsakalakis
Tracking Your Law Firm's Calls by Source
If you want to track the performance of your marketing and advertising campaigns, you should track phone calls to your firm by source. This doesn't mean…
- Gyi Tsakalakis
Software ≠ Marketing
I've recently been having a lot of conversations about marketing software. Most of us love the idea of software doing more of the heavy-marketing-lifting…
- Gyi Tsakalakis
Benchmarking Law Firm Local SEO
One misconception I really came across relates to using Google Search Console data to assess a firm's local pack visibility. Put simply, some folks are…
- Gyi Tsakalakis
Which is the better choice for lawyers SEO or PPC?
TL;DR: both, so long as they achieve their objectives. This is actually a terrible question. However, it showed up in an AdWords search query report so…
- Gyi Tsakalakis
How Google My Business Can Help Law Firms
Google My Business is a tool that can help lawyers manage their online presence across Google Search and Maps. By verifying and editing your firm's business…
- Gyi Tsakalakis
Is Your Legal Marketing Company Following Google's AdWords Third-Party Policy?
Do you pay someone to manage your law firm's AdWords campaigns? No? You might want to consider it. Unless you're a sophisticated paid search media manager…