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- Gyi Tsakalakis
Google & Internet Top Places to Find a Lawyer
We used Google Consumer Surveys to ask:If you thought you needed a lawyer, how would you find one? We left the survey response open-ended. That means…
- Gyi Tsakalakis
Offline Conversion Imports for Law Firms
People who click on your ads don't always hire you directly. Instead, many legal services consumers begin a client journey that ultimately leads to an…
- Gyi Tsakalakis
Do Lawyers Need SEO?
This is one of those questions that comes up from time to time. It's a terrible question on so many levels, but since it gets asked so much, I figured I'd…
- Gyi Tsakalakis
Why AttorneySync?
As marketers, we spend a lot of time talking about branding and positioning. I'm not going to go deep on each of those here, but I wanted to share a few…
- Gyi Tsakalakis
BluShark Digital's Seth Price and I Review Local SEO
This is a bit of a throwback post, but my conversation with BluShark Digital's Seth Price on local SEO still has relevance today. I have published the…
- Gyi Tsakalakis
Law Firm Search Results Significantly Impacted by The Vicinity Update
I'm not big on obsessing over every change Google makes. However, Google's recent "Vicinity Update" seems to be having a significant impact on law firm…
- Gyi Tsakalakis
On Traffic
To many of you, this post will seem so unnecessary (probably like a lot of my posts). Unfortunately, way too many people still don't go deep enough in…
- Gyi Tsakalakis
2022 Digital Legal Marketing Priorities
Happy New Year! Wondering what you should prioritize in 2022? I have no idea. However, I can tell you what a lot of law firms I've reviewed should be…
- Gyi Tsakalakis
Legal Marketing Conflicts of Interest
Lawyers learn very early in their education the issues relating to conflicts of interest. In fact, at least four the ABA Model Rules of Professional Conduct…
- Gyi Tsakalakis
Facebook Ads Library Competitive Intelligence
Whether you are running Facebook ads, or just need content inspiration, the Facebook Ad Library tool is a really useful way to see what your competition is…
- Gyi Tsakalakis
Google Local Services Ads - Lead Generation for Local Law Firms
Google Local Services Ads, which is essentially pay-per-lead lead generation, has been touted as the new hotness in digital advertising. If fact, just go…
- Gyi Tsakalakis
Why Are They Bidding on My Name?
One question we hear a lot from lawyers is: Why is my competitor bidding on my name? While there are definitely some instances we've seen where lawyers are…
- Gyi Tsakalakis
Using Local Falcon to Track Local Law Firm SEO Results
Yesterday, when I posted about Michigan's most visited personal injury website, I received some questions about a few of the screenshots (sorry about the…
- Gyi Tsakalakis
Michigan's Most Visited Personal Injury Website?
Saw this ad on TV the other day: Bold claim. Based on what? If you watch to the end, you'll catch this disclaimer: Based on June-September 2020 website…
- Gyi Tsakalakis
15 percent of searches Google Sees Every Day Are New
Out of all the mind-blowing Google numbers that I've read as an SEO over the last decade or so, the one that always gets me is that fifteen percent of daily…
- Gyi Tsakalakis
Conversion Over Traffic
We've been talking about Rankings ≠ Traffic ≠ Inquiries ≠ Clients for about as long as I can remember. And yet, we still regularly run into vendors pitching…
- Gyi Tsakalakis
Google Analytics Data Dashboard With Google Data Studio
Lawyers who understand their firm's meaningful data will win the future. One particularly important context for data is how your clients find, contact, and…
- Gyi Tsakalakis
Understanding Google My Business Data in Google Search Console
If you (or your agency) isn't using UTM parameters in Google My Business (GMB) URL fields, you should stop reading this post and add them now. The insight…
- Gyi Tsakalakis
Digital Legal Marketing in 2021
Happy New Year! For many of us, bidding farewell to 2020 couldn't come soon enough. And while the simple flipping of a calendar page won't solve all the…
- Gyi Tsakalakis
How to Use Getting to Great Matches in Google Search
Today, Google has announced a new feature: Starting today in the U.S., we’re rolling out a new message that lets you know when Google hasn’t been able to…
- Gyi Tsakalakis
COVID-19
Clients, Colleagues, Partners, and Friends, During this time of extraordinary uncertainty, precaution, and preparation, I wanted to communicate that we are…
- Gyi Tsakalakis
Is Law Firm SEO Dead?
If you've been following the SEO space for, even a handful of years, you know that there's this recurring suggestion that "SEO is dead." In fact, if you go…
- Gyi Tsakalakis
Measuring Digital Legal Marketing
Where to begin... From Facebook Group: For those who have experience with SEO agencies, what work would you expect to be done with a budget of around $1,200?…
- Gyi Tsakalakis
Google Ads Lead Form Extensions for Law Firms
Before hiring you, potential clients want to contact your firm for a variety of reasons. Mostly, they're looking for answers to questions about their…