Blog
Older posts, page 15
- Gyi Tsakalakis
Understanding Legal Services Consumer Search Behavior
In his post You Say Law Firm, I Say Lawyer, Mark Sprague provides some key insights into understanding how prospective legal consumers use the Internet to…
- Gyi Tsakalakis
How Relevant Is Your Website Traffic?
I spoke with a firm recently that said they were getting an average of about 13,000 unique visitors a month to their legal website. Out of those 13,000…
- Jeff Berman
Sun Tzu on Strategy Vs. Tactics
In The Art of War, Sun Tzu discusses strategy vs. tactics: All men can see these tactics whereby I conquer, but what none can see is the strategy out of…
- Gyi Tsakalakis
How Resourceful Are Your Resources Pages?
Have you ever gone to a colleague's or competitor's website and clicked their resources tab? What did you find there? Links to relevant websites that contain…
- Gyi Tsakalakis
Competitive Law Firm Web Marketing
From a competitive standpoint, one of the best parts of the web is its transparency. Your competitors' websites and back link profiles are available for you…
- Jeff Berman
What Would You Like To Know?
Something has been troubling you. We'd like to know what it is. Part of our service to our clients is answering their questions. Some ask questions about a…
- Jeff Berman
Find Happiness In Your Marketing
I came across this post at Positive Psychology News called Why Riches are not Equivalent to Happiness. The post discusses the relationship between money and…
- Gyi Tsakalakis
Facebook Places Debuts. Should Your Law Firm Care?
Facebook debuted their newest addition, Facebook Places, to the public. What is Facebook Places? The Telegraph give a concise explanation: It enables people…
- Gyi Tsakalakis
Write for Law Practice Today
Getting your content in front of other legal professionals is a core component of growing your professional reputation online. One place to consider…
- Gyi Tsakalakis
I'm Not Happy With The Results Of My Web Marketing
If you find yourself unhappy with your web marketing, the first step is diagnosing the problem. The chain of events, from someone looking for legal services…
- Jeff Berman
Do Squidoo & HubPages Have A Place In Your Law Firm SEO Campaign?
We're always measuring the effectiveness of different online tools for increasing the visibility of our clients' professional reputations online. Two domains…
- Jeff Berman
The Psychology Of Your Law Firm's Website Colors
Many law firms choose the colors of their website based on what they like or what the designer put together. However, you may not have considered the…
- Gyi Tsakalakis
Why Canned SEO Services, Strategies, And Software Don't Work
If you think about it, it really should come as no surprise that canned and one-size fits all seo solutions don't work. Search engine positions depend…
- Gyi Tsakalakis
Learning To Leverage Video For Your Law Firm
Videos are playing an increasingly important role in website interaction and engagement. Assuming you have a good foundation laid for getting your site…
- Jeff Berman
Leo Tolstoy On Legal Marketing
I've been reading The Big Short by Michael Lewis (great book by the way). At the very beginning of the book, before the story even starts, Mr. Lewis has a…
- Gyi Tsakalakis
There Are People Behind The Web
In today's world of search engines and social networks, the drive to "be number one" and "get more followers" has clouded our judgment. For a little higher…
- Jeff Berman
How Your Firm Can Use The Perceptual Contrast Effect To Influence Prospects
What Is The Perceptual Contrast Effect? Changingminds.org offers us the following description of the perceptual contrast effect: When we make decisions, we…
- Gyi Tsakalakis
SEO For SMLFs: Think Like An SMB
When it comes to search engine optimization (SEO) for small to medium sized law firms (SMLFs), you need to think more like small to medium sized businesses…
- Jeff Berman
The Importance Of Phone Tracking
The importance of tracking where your phone calls are coming from can not be overstated. Far too often, law firms invest a lot of money on different…
- Jeff Berman
The Single Most Persuasive Word You Can Use
A huge component of online marketing for law firms is understanding how to compel a visitor to take an action. All the visitors and traffic in the world…
- Jeff Berman
Giving Google What It Wants: An SEO Philosophy
With so many search marketers out there trying to figure out how to reverse engineer Google's algorithm to attain "top rankings", it got me wondering what…
- Gyi Tsakalakis
A Participation Plan
"I don't have time to do social media." "I set up profile and am getting zero results." "Social media hasn't produced one client for my firm." These are some…
- Gyi Tsakalakis
5 Ways To Ensure You Are Being Unproductive
We are all victims of it. We have a million things we need to do and there isn't time in the day to actually accomplish it all. Yet, we seem to have an…
- Jeff Berman
Why Lawyers Need To Understand The Art of Price Conditioning
I would venture to guess that the majority of attorneys out there aren't trying to sell their services based on price. Your goal shouldn't be to offer the…