Blog
Older posts, page 14
- Jeff Berman
Getting Work Done
I got up early today and started to crank out some work. I was motivated because today was a day I didn't have to speak with co-workers or talk to our…
- Jeff Berman
New Service Aims To Help You Find Attorneys Through Your Facebook Friends
With 500 million users and growing, Facebook is a hotbed of information on professionals. A new service, Stik, aims to help users find recommendations of…
- Jeff Berman
Considering Online Video For Your Firm? 5 Suggestions For Success
I've had a few clients recently ask about incorporating online video into their web marketing strategy. Videos can be a very effective part of a good web…
- Gyi Tsakalakis
Subdomains, Subdirectories, Microsites, Oh My
In Moving blogs onto law firm website is misguided approach for large firm SEO, Kevin O'Keefe shares his experiences and advice on maintaining separate…
- Jeff Berman
ABA Law Firm Marketing Strategies Conference 2009, 1 Year Later
In November 2009, the American Bar Association put together its Law Firm Marketing Strategies Conference. The conference featured AboveTheLaw founder David…
- Jeff Berman
Matt Cutts At PubCon
Thanks to Barry Schwartz at SearchEngineLand for his, Key Takeaways From Google’s Matt Cutts Talk At PubCon. Here is my take on some of these issues: Google…
- Jeff Berman
Looking For Pictures For Your Blog Posts? New Service Aims To Make It Easier
photo © 2008 Desi | more info(via: Wylio) Utilizing images in your blog posts is a great way to engage readers and spice up your articles. However, tracking…
- Jeff Berman
13 Law Firm Commandments
I was recently fortunate enough to come across Mark Fletcher's 15 Startup Commandments. At least some of these guidelines are also helpful to planning…
- Gyi Tsakalakis
Questions To Ask Your Law Firm SEO Consultant
Whether you are trying to decide whether you need outside help, are in the process of interviewing consultants, or have already retained a web strategy…
- Jeff Berman
Randy Moss And An Inspirational Marketing Story
For those of you non-football fans out there, Randy Moss, a star wide receiver in the NFL, was recently released by the Minnesota Vikings a team that traded…
- Jeff Berman
Google Makes A Huge Change
More and more legal services consumers are looking for law firm online. Whether it’s for help with their criminal defense or advice on financial debt issues…
- Gyi Tsakalakis
ABA Law Firm Website Ethics
In August of this year, the ABA Standing Committe On Ethics And Professional Responsibility released Formal Opinion 10-457 on Lawyer Websites. While…
- Jeff Berman
ABA Update To Lawyer Website Ethics
In his article, Recent ethics opinion: Lawyer websites, Peter Geraghty (Director, ETHICSearch) discusses the recently updated ethics opinion from The ABA…
- Gyi Tsakalakis
The Two Ways People Use Google To Find Your Law Firm
When putting together your web marketing strategy, specifically for search engine marketing, it's important to understand how people are using Google to find…
- Gyi Tsakalakis
Advanced Link Strategy
As I have previously discussed, identifying law firm link targets should be a core component of your law firm web strategy. The next step is developing…
- Gyi Tsakalakis
Who Are You Reading Online?
The web is a huge place. And while there is a ton of information, needless to say, not all of it is good, a lot of it is worthless, and some of it is untrue…
- Jeff Berman
Google Experimenting With Local Results On Generic Search Terms
I've read that at any given time, Google is running hundreds of experiments with various search results. Sometimes you notice one of these experiments in the…
- Gyi Tsakalakis
Understanding Local Seo For Attorneys
With regards to search engine marketing for small to medium sized law offices, you might want to think a lot more like small to medium sized businesses…
- Jeff Berman
John Cleese On Open And Closed Thinking
I came across a quote from John Cleese reflecting on the open and closed thinking modes we all operate in. "We all operate in two contrasting modes, which…
- Gyi Tsakalakis
Personalize Your Online Presence
The internet has provided an amazing opportunity for people to collaborate, conduct business in far away areas, and build relationships they otherwise might…
- Gyi Tsakalakis
Law Firm Link Networks & Strategic Link Building
In the unequal democracy of search engines, links to a website are votes for that website. Therefore, getting a quantity of quality links to your website…
- Gyi Tsakalakis
A Lesson From Warren Buffett on Marketing A Law Firm
My business partner always likes to say that sometimes people have to "touch the stove" in order to learn. For those who haven't heard the expression, what…
- Gyi Tsakalakis
Don't Be A Bull In The Google Places China Shop
Increasing visibility in Google Places is, or at least should be, on the minds small business owners, including legal professionals. Unfortunately, Google…
- Jeff Berman
Network Offline To Build Reputation Online
It's easy to forget that there was a time without the Internet. However, it's important to remember that the Internet, search engines, and social media have…