Blog
Older posts, page 13
- Gyi Tsakalakis
Search Position Fluctuations
While I have consistently tried to communicate that obsessing on rankings for any particular search phrase is not a strategy for online marketing success…
- Jeff Berman
Productivity, To-Do Lists, & The Story Of A Mountain Climber
I think most solos and small business owners feel the same pain. You've got more things to do than time to do them. Sometimes it's almost paralyzing…
- Jeff Berman
What Grade Level Are You Writing For?
Did you know that the average reading level in the United States is Grade 8? Here are a few more interesting facts: Two magazines with the largest…
- Jeff Berman
Need More Proof The Yellow Pages Are Dying?
I always liked the phrase "Shooting ahead of the duck". It's the idea of anticipating where the market is going. Just because something worked in the past…
- Jeff Berman
An Important Part Of Your Blog Posts You Probably Are Ignoring
It's common knowledge amongst bloggers that crafting an interesting, catchy headline can help to increase the click-throughs and readership of your article…
- Gyi Tsakalakis
Keyword Strategy For Your Law Firm
We are frequently asked by lawyers how they should go about determining which keywords to target as part of their search marketing efforts. Here are some…
- Jeff Berman
Teaching Is The New Marketing
I've been reading a book called Rework by the founders of 37Signals (creators of Basecamp an online project management software). They have a refreshing view…
- Jeff Berman
Law Firm Website Content
Where do you get law firm website content? Everywhere you look online, people are talking about 2011 being the year of website content. Content is like fuel…
- Gyi Tsakalakis
Social Media Signals Merge with traditional SEO factors
While there is little question that social signals influence search, specifically how social media signals will impact traditional seo factors is still…
- Jeff Berman
Be Careful Who You Work With: A Google Maps Horror Story
One of our current clients had hired a company to perform Google Maps search optimization prior to coming on board with AttorneySync. The company had been…
- Jeff Berman
Make Sure You Know Who You're Working With
I recently spoke with an attorney that is using a well known legal marketing firm. The campaign has been successful for him thus far but he was looking for…
- Gyi Tsakalakis
Law Firm Testimonials And Law Firm SEO
Law firm testimonials are becoming much more important to effective law firm seo. As search engines and the web become more and more local and social, client…
- Jeff Berman
AttorneySync Lawyer Marketing Blog Most Viewed 2010
Happy New Year! There's something about the new year that prompts many bloggers to take stock of their previous year's content. Whether it's to analyze the…
- Jeff Berman
The Power Of Blogging Frequently
photo © 2008 Daniel Henríquez | more info (via: Wylio) The topic of adding content and articles to a law firm's website comes up often when I'm talking to…
- Jeff Berman
The Humanization Of Your Law Firm
I came across this really interesting video called "The Thank You Economy: How Business Must Adapt To Social Media". (Advisory, some explicit language in…
- Gyi Tsakalakis
5 Law Firm Web Design Mistakes To Avoid
With all the law firm web design options out there, it can be easy to get overwhelmed. While you want to choose a law firm web design solution that is…
- Jeff Berman
Local Search Data Providers: Fixing Incorrect Law Firm Information
So you've figured out the importance of local seo for your law firm. You've claimed your Google Places, Yahoo Local, Bing Local, BOTW, and Hot Frog profiles…
- Jeff Berman
The Perceived Value Of Your Legal Services
I stumbled across a very interesting video from Dan Ariely about the perception of how much we should pay someone for their services: Dan discusses in the…
- Gyi Tsakalakis
Dear Webmaster, Can You Please Update My Title Tags?
In working with attorneys in developing their web strategies, there can be many challenges. Bridging the general search marketing knowledge gap, encouraging…
- Gyi Tsakalakis
Social Judges Allowed In Ohio
As reported by Larry Bodine on Law Marketing Portal, in a very thorough analysis of a judge's use of social media, the Supreme Court of Ohio's disciplinary…
- Jeff Berman
Local Search Masters
As the web becomes more and more flooded with noise, distilling great information gets more and more difficult. Since Google's Place Search update, the…
- Jeff Berman
Google Video Discusses Local Ranking Factors
Google recently released a video discussing how they rank local businesses as well as introducing some of their new local products including Hotpot, Boost…
- Gyi Tsakalakis
Social SEO
Per usual, very important stuff from Rand Fishkin in Google + Bing Confirm that Twitter/Facebook Influence SEO: As of yesterday, both Bing and Google have…
- Jeff Berman
Google Updates Algorithm After Embarrassing New York Times Story
Over the weekend, the New York Times published a story entitled A Bully Finds a Pulpit on the Web. The piece is a story about a woman who purchased eye…