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- Jeff Berman
Law Firm Internet Marketing Series Part 4 of 7: Paid Search Advertising
In addition to search engine optimization, you should consider whether or not you want to engage in a paid search campaign. Paid search advertising will get…
- Gyi Tsakalakis
Offer Your Expertise To Generate Prospects For Your Firm
Education based marketing is the art of providing your expertise as a vehicle for marketing your law firm. The idea is that by simply providing a bit of your…
- Gyi Tsakalakis
Law Firm Internet Marketing Series Part 1 of 7: Websites & Blogs
Today we are excited to publish our first post in a 7 part series on law firm internet marketing. Please check back as we will be posting the remaining 6…
- Jeff Berman
3 Ways You Can Get Your Law Firm's Website More Visibility In Search Engines
1. Link Building - For search engines, links are the currency of the web. A link to your site is like a vote for your site. However, it is an unequal…
- Gyi Tsakalakis
The Foolproof Law Degree & Your Law Firm Marketing
I came across an interesting article called Is The Foolproof Law Degree Becoming An Endangered Species? The article asks: What if law school is no longer as…
- Jeff Berman
Building Law Firm Marketing Keyphrases
Nice post by Josh Dreller on Searchengineland.com on Keyword List Building. Many of these strategies can be applied to keyword list building for your law…
- Jeff Berman
5 Ways To Measure Your Law Firm Internet Marketer
Ever wonder what your law firm Internet marketing consultant is actually doing? While more and more law firm seos are moving in the direction of…
- Gyi Tsakalakis
Turning Your Attorney Website Traffic Into New Business
You will discover several links in the cycle of creating new clients from the Web. Whenever any one of these links is poor, or lost, your possibility of…
- Gyi Tsakalakis
Build A Law Firm Website That Gets Found
Here are some simple tips for building a professional law firm website that will get found online. The first step is choosing a domain for your law firm…
- Gyi Tsakalakis
The Law Firm Web Marketing Chain
There are many links in the chain of generating new clients from the Internet. If any one of these links is weak, or broken, your likelihood of having…
- Gyi Tsakalakis
3 Things Rocky Balboa Can Teach Us About Law Firm SEO
Rocky Balboa is a champion. I think it's safe to say we can learn a lot about law firm SEO from Rocky Balboa....so here goes: 3 Things Rocky Balboa Can Teach…
- Jeff Berman
Lawyer Directory Pricing
As part of our law firm internet marketing service offerings, we advise law firms where to allocate online marketing dollars. One question that we are…
- Jeff Berman
3 Ways Link Building Helps Your Law Firm Website
Links are the currency of the web. The simple explanation is, getting other websites to link to you is like getting votes for your site. The more votes you…
- Jeff Berman
Don't Be Afraid Of HTML: The <title> tag
As a lawyer, you barely have time to properly service your clients, let alone, learn HTML. However, knowing a couple simple things about HTML will help you…
- Jeff Berman
Is Your Law Firm's Content Strategy In Place?
A critical aspect to getting your law firm more visibility online is a sound content strategy. This wasn't always the case. There was a time that you could…
- Gyi Tsakalakis
Law Firm Internet Marketing: Who, What, Where, When, Why, and How
The more law firm search engine optimization and consulting that I do, the more I am reminded of the core principles of law firm internet marketing and law…
- Gyi Tsakalakis
Pro Se SEO: Does “He Who is His Own Lawyer Has a Fool for a Client” Apply To Law Firm SEO?
I encourage every lawyer to understand some basics about how search engines work. In fact, we have made it a priority to provide several educational…
- Gyi Tsakalakis
Who Owns Your Website?
Surprise! You may not own your website. Well, at least not the most important part. You see, there are a number of law firm web marketing companies that are…
- Gyi Tsakalakis
Why Does Exclusivity Matter?
The online legal marketing space is one of the most competitive around. Advertising costs for legal-related key phrases commonly exceed $10 per click and can…
- Gyi Tsakalakis
The Advantage of Specialization
Marketing a law firm online presents unique challenges from marketing other businesses on the web. What works in other industries, doesn't necessarily work…
- Jeff Berman
Do You Use Fear As A Part Of Your Law Firm Marketing?
There is a good book I read a little while back called Yes!: 50 Scientifically Proven Ways to Be Persuasive. One section in the book dealt with fear and its…
- Gyi Tsakalakis
Legal Linkerati
The All Powerful Linkerati? Back in 2006, Rand Fishkin of SEOmoz fame, cleverly invented a term for one of the most crucial components to search engine…
- Gyi Tsakalakis
Creating Better Content
When you approach the art of writing copy for a legal website, it is important to keep a couple of things in mind. You not only need to explain complex legal…
- Gyi Tsakalakis
Don't Lose Sight Of Your Goal
The web is bursting at the seams with search marketing information and too much of it is completely untrue. Legal Professionals who try to do their own SEO…