Blog
Older posts, page 16
- Jeff Berman
An Analysis Of Paid Search Management Pricing Models
If you've ever looked into online advertising for your law firm, more specifically at paid search advertising, there is no doubt you've been overwhelmed by…
- Gyi Tsakalakis
Search Visibility Of 3 Major Legal Directories
We talk a lot about identifying opportunities for legal professionals to gain exposure online. One of the oldest methods for gaining visibity for your firm…
- Jeff Berman
Beyond Posting
It seems like almost every day, another law firm fires up the blog rockets and launches into the blogosphere. For some it serves as a virtual soap box. For…
- Gyi Tsakalakis
Website vs Blog The Saga Continues
In Kevin O'Keefe's prolific Legal Blogging LinkedIn Group (4,268 members and growing), Lawrence Berezin poses a question that actually still comes up a lot…
- Gyi Tsakalakis
Referral Relationships
While those in the legal profession, and legal marketing industry disagree on a lot, there is one thing on which most of us agree: Referrals are one of the…
- Jeff Berman
Popularity Contests
Like it or not, popularity contests always seem to draw attention. Perhaps it dates back to our days as adolescents. Jockeying for position in our little…
- Jeff Berman
Weekly Reader Fodder
Seems like everyone else has a "round-up". So here's what recently caught my eye in my Reader: Cordell Parvin - Marketing 101: Brand Yourself Like a…
- Gyi Tsakalakis
Evaluating Law Firm Web Marketing Firms? Ask These Questions.
Wondering whether or not it's the right time to build an online presence for your law firm? A recent report from the New York State Bar Association Journal…
- Gyi Tsakalakis
The Case For Optimization
To optimize or not to optimize, that is the question discussed in Kevin O'keefe's The non-optimized law blog. Or is it? When the title first appeared in my…
- Gyi Tsakalakis
Legal Website Myopia
Similar to its refractive defect of the eye cousin, website myopia limits our vision. However, instead of requiring us to press our noses to our monitors…
- Gyi Tsakalakis
They're Here, Now What?
From key phrase targeting, to on-page optimizing, to link building, increasing your law firm's web visibility can seem like an overwhelming task. However…
- Gyi Tsakalakis
Three Effective Suggestions On Local Search Positioning Factors
Getting your law firm seen in local search results is becoming more and more important. Nearly forty percent of all search requests carried out each month…
- Jeff Berman
Assessing Online Advertising
There is certainly no shortage of online advertising opportunities for law firms. From Google to legal directories, to local business listings, there are an…
- Jeff Berman
Not Everyone Uses The Web Like You Do
One of the things that I've learned over the years is that the way I use and interact with the web is different from a lot of other people. On the scale of…
- Gyi Tsakalakis
Resources To Developing A Presence Online
Looking for concrete examples of the benefits of investing in a web presence for your law firm? In his article, Using Social Networking as a Legal Tool…
- Gyi Tsakalakis
Florida Website Rules Update
Thanks to Pete Boyd of PaperStreet (not the soap company) for this update on the Florida Bar's pausing of the website rules: At the direction of the Supreme…
- Gyi Tsakalakis
The Internet as a Research (I Mean Marketing) Tool
One of the most fundamental advantages of search marketing and, more generally, Internet marketing, is the ability to communicate to potential clients who…
- Gyi Tsakalakis
What Is "The Long Tail" and Why Does It Matter To Your Law Firm
What Is The Long Tail The Long Tail is a theory that was popularized by Chris Anderson, a writer for Wired magazine. What started out as an article for the…
- Jeff Berman
Generate More Leads With Your Law Firm's Website By Segmenting Your Visitors
In the highly competitive legal space online, every advantage you can get counts. One of the areas I don't see many law firm websites taking advantage of is…
- Jeff Berman
How To Choose The Right Domain Name For Your Law Firm
Choosing a domain name for your law firm is an important task. Often times, law firms don't consider all the factors that should be involved in making the…
- Gyi Tsakalakis
My Friday Rant: Your Law Firm's Website Copy Shouldn't Be About You
I see a common mistake made on countless law firm websites. All of the content on the site talks about the firm, the lawyers, their accomplishments, and what…
- Gyi Tsakalakis
Law Firm Internet Marketing Series Part 6 of 7: Pay-Per-Lead Marketing & Content Distribution
Pay-Per-Lead Marketing Pay-per-lead or pay-per-action Internet advertising can be an excellent option. Under this model, law firms pay advertisers a fixed…
- Gyi Tsakalakis
Top 5 Law Firm SEO Mistakes To Avoid
A law firm website that is invisible to the search engines will never perform as well as one that avoids law firm SEO mistakes. We see law firm websites…
- Jeff Berman
Law Firm Internet Marketing Series Part 5 of 7: Online Legal Directories
Online legal directories have been around for a long time. Some can be effective, others a complete waste. The effectiveness of an online directory can also…