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Older posts, page 12
- Gyi Tsakalakis
Your Law Firm, Inbound Marketing, & SEO
I spend a lot of time trying to explain to lawyers that the Internet is much more than another advertising platform. I also spend a great deal of time trying…
- Jeff Berman
Think About Your Message
Marketing a law firm is a lot of work. Often times, there are so many details to address that by the time a lawyer gets down to writing a page of content…
- Jeff Berman
3 Crucial Facebook Security Adjustments Lawyers Should Consider
The following is a guest post by social media consultant Lior Levin. Everyone has moments in their past that they wish they could hide from the professional…
- Jeff Berman
Automate Repetitive Tasks
I am always looking for ways to make my day more efficient. Since I can't add more hours into the day, it's necessary to take a look at how I'm spending my…
- Gyi Tsakalakis
Socialize Your Synergy And Be An Action Item Ninja
Thank you John Jantsch for the buzzword killing contest, The Business Buzzwords My Readers Want Killed Most: It all started innocently enough, like these…
- Jeff Berman
What Do People Look For To Trust Your Website?
I came across an interesting article discussing the filters people use when they first arrive at a website. The article discussed a study performed by…
- Jeff Berman
3 Components For Success With Internet Leads
I have conversations with lawyers on a daily basis about their online marketing efforts and lead generation. When the discussion comes around to what law…
- Gyi Tsakalakis
Find, Group, Organize and Share the Best and Most Relevant Content on a Specific Issue Online
The web is big. Really big. And it's getting much bigger, much faster, than ever before. And finding anything worth reading online is getting more and more…
- Jeff Berman
When People Aren't Sure What To Do They Look For Social Validation
People are interesting creatures. If you were to ask, most people will tell you that they aren't easily influenced by others. The truth is that they are. You…
- Gyi Tsakalakis
A Glimpse At A Possible SEO Future
Over at SEOmoz, some early results from the 2011 Search Ranking Factors survey are in. The results came from two sources, a survey of leading SEO…
- Jeff Berman
Getting More Out Of Your Content
If you've spent any time researching online marketing than you've heard the old adage "Content is King". You've also probably heard, "Just write great…
- Gyi Tsakalakis
4 Law Firm SEO Takeaways
Distilled's Kate Morris reviews a year of changes in SEO at SEOmoz. Here is what Kate takes away from the last 365 days: Put Users First - plain and simple…
- Jeff Berman
How Quickly Do You Respond To The Inquiries From Your Website?
Properly marketing a law firm online is a lot of work. It takes time, money, and resources to build a presence that delivers phone calls and requests. I am…
- Gyi Tsakalakis
Blog Comments
Blog comments are a much debated issue. More and more legal blogs that I see on some of the major blog networks don't even have commenting systems enabled on…
- Jeff Berman
How To Cut Down On Spam If You Are Using Contact Form 7 On WordPress
We are big fans of WordPress here at AttorneySync. We recommend WordPress for our law firm clients and use it on our own sites (including this one). Most…
- Gyi Tsakalakis
Website Popularity
There are two concepts that are critical to an law firm Internet marketing campaign: relevance and popularity. The reason that these concepts are so…
- Gyi Tsakalakis
Links: Think Magnets, Not Hay
In light of Google's recent "Farmer's Update", farming themes have been running rampant throughout the online marketing community. So I figure, what's one…
- Gyi Tsakalakis
What Does It Take To Be #1?
As much as we advise legal professionals not to obsess over their "google rankings", it still remains one of the most frequent questions that we get. So…
- Gyi Tsakalakis
To The Trusted Go The Spoils
As the world becomes more connected, the value of trust, authenticity, and credibility is rising sharply. But who can you trust? A recent Travelzoo study in…
- Jeff Berman
Animoto: An Inexpensive Way To Create Professional Looking Videos For The Web
I created the video above using Animoto, a service I recommend and discuss below. The Difficulty In Creating Online Video Incorporating online video into…
- Gyi Tsakalakis
Content Syndication
As you probably know, content is one of the most important components to effectively marketing your law firm online. However, merely "writing great content"…
- Gyi Tsakalakis
Down On The Farm
Green Acres we are here! Have you been content farming? Your website (and professional reputation) may be suffering. If you follow what's going on in the…
- Gyi Tsakalakis
About Them
While people go online for a variety reasons, at one time or another, most people will probably use the Internet to solve a problem. In fact, aside from…
- Gyi Tsakalakis
The Value Of A Guarantee
Remember this? Tommy: Let's think about this for a sec, Ted. Why would somebody put a guarantee on a box? Hmmm, very interesting. Ted Nelson, Customer: Go…