Lawyerist + Lunch Hour Legal Marketing Collaboration

Conrad and I recently joined Zack at Lawyerist to record a conversation about AI and marketing.

You might think that we spend the whole time on how lawyers can use AI to publish content.

You’d be wrong.

While AI can certainly support publishing, there are many more interesting ways to use it in legal marketing.

The most exciting aspect is the ability to “talk” to your firm’s marketing and client data.

A lot has to happen to get this work reliably.

But once you do, your head will explode.

You’ll get insights about your audience and how to better appeal to them that you, quite frankly, are unlikely to come up with as a mere human.

Skeptical? So was I.

Until I started using it on our marketing data.

While some of my notions about what matters most to our clients were validated, there were many others that I hadn’t considered, even after doing this for almost twenty years.

But don’t take my word for it. Ask anyone who has started down this path.

Talk to legal tech vendors who are deploying this technology.

Talk to their users.

Talk to sophisticated firms that don’t compete with you.

We believe our ability to use research, data, and artificial intelligence to support our clients’ growth objectives will set us apart from our competitors in the future.