Co-founder
Gyi Tsakalakis
President, AttorneySync
About Gyi
Gyi Tsakalakis co-founded AttorneySync in 2008 because lawyers deserve better from their marketing. As President, he leads the agency's strategy and works directly with law firms on search, AI search, local visibility, and measuring marketing in consultations and retained cases.
A lawyer licensed in Michigan who does not practice, Gyi is familiar with the considerations that come with marketing a law practice online, and he has spent his career helping firms grow in ways that hold up to scrutiny from clients, colleagues, and the bar.
Gyi co-hosts Lunch Hour Legal Marketing with Conrad Saam on Legal Talk Network, along with its On the Road series, and hosts Clienting by AttorneySync. He writes and speaks regularly about legal marketing, search, and technology, and he co-chaired the ABA TECHSHOW 2023 planning board.
Gyi lives in Michigan. Ask him about Michigan football, coffee, or whiskey.
At a glance
- Co-founder and President, AttorneySync (since 2008)
- Lawyer licensed in Michigan (not practicing)
- Co-host, Lunch Hour Legal Marketing on Legal Talk Network
- Host, Clienting by AttorneySync
- Co-chair, ABA TECHSHOW 2023 planning board
- Contributor, Whitespark's 2026 Local Search Ranking Factors
Recent articles by Gyi
319 articles on the AttorneySync blog.
- 𝗖𝗼𝗺𝗲 𝗳𝗼𝗿 𝗼𝘂𝗿 𝗿𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀, 𝘀𝘁𝗮𝘆 𝗳𝗼𝗿 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝗶𝘁𝗺𝗲𝗻𝘁 𝘁𝗼 𝘀𝗲𝗿𝘃𝗶𝗰𝗲.
- Non-Brand 📉 𝗕𝗿𝗮𝗻𝗱 📈
- Do Confidentiality Rules of Professional Conduct Prohibit Use of Google's Local Services Ads?
- Lawyerist + Lunch Hour Legal Marketing Collaboration
- ChatGPT Legal Services Consumer Journeys and Marketing Attribution
- Law Firm Brand Amplifies All Marketing
Let's talk
Let's discuss your growth.
Tell us about your firm and your goals. If we can profitably deliver value, we will show you how.

