About

Building the most trusted team in digital legal marketing.

Since 2008, we've helped law firms meet their business goals with accountable, transparent marketing. Today our legal marketing experts leverage AI to do it better and faster, because experts with AI beat AI alone.

Co-founders

The team that started it in 2008.

Gyi Tsakalakis, co-founder of AttorneySync

Gyi Tsakalakis

Co-founder

Gyi co-founded AttorneySync in 2008 to build the most trusted team in digital legal marketing. As a non-practicing attorney, he understands how to market a law practice ethically and effectively, and what it takes for a firm to turn attention into retained clients. He hosts the Clienting by AttorneySync and Lunch Hour Legal Marketing podcasts and writes about how people choose lawyers in our research.

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Athan Tsakalakis, co-founder of AttorneySync

Athan Tsakalakis

Head of Operations

Athan leads the agency's operations. He has spent his career in search marketing, first with his own consultancy and later directing search programs. He has a proven track record of delivering a return on law firm marketing investments. Athan is based in New York.

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Jeff Berman, co-founder of AttorneySync

Jeff Berman

Head of Growth

Jeff co-founded AttorneySync in 2008 and has helped run the agency for nearly 20 years. His focus is on the questions firms should ask of every campaign: is the reporting proving the marketing works, and is anything on the website holding it back in search? A University of Michigan graduate, Jeff is based in Chicago.

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Experts + AI

Legal marketing experts leveraging AI beat AI alone.

AI can draft a page, write an ad, and summarize a report in seconds. It can't tell you whether that page fits your state's advertising rules, whether that ad brings in the cases you want, or why consultations dipped last month.

We use AI across our work to research, build, and analyze faster. Experienced people who only work with law firms decide what to do with it, and answer for the results.

Strategy
AI aloneSuggests the same playbook it gives every firm.
Experts + AIBuilds a plan around your practice areas, market, caseload, and growth goals.
Ethics
AI aloneDoesn't know, or answer for, your state's attorney advertising rules.
Experts + AIKeeps your marketing within the rules of professional conduct, guided by a non-practicing attorney.
Content
AI aloneWrites fast, generic copy that sounds like everyone else.
Experts + AIUses AI for speed, then edits for accuracy, your voice, and how people actually choose lawyers.
Measurement
AI aloneOptimizes for what it can see: clicks, traffic, impressions.
Experts + AIMeasures consultations, retained cases, and revenue, and adjusts when they move.
Accountability
AI aloneGives confident answers and owns none of the outcomes.
Experts + AIA team that answers to you every month for the results.

Our values

How we work, in six words or fewer.

01

Integrity

Do the right thing.

02

Expertise

Keep the steel sharp.

03

Resourceful

Find the answer.

04

Constructive

Identify issues, propose solutions.

05

Team

Sum is greater than the parts.

06

Accountable

Take responsibility.

Our commitments

Let's talk

Let's discuss your growth.

Tell us about your firm and your goals. If we can profitably deliver value, we will show you how.

Check eligibility 773-828-8878