Yesterday, when I posted about Michigan's most visited personal injury website, I received some questions about a few of the screenshots (sorry about the quality of those by the way, was moving too fast). One image that folks seemed particularly interested in was the Local Falcon scan report.
Local Falcon is one of my go-to tools for analyzing local search visibility. I can't tell you how many times lawyers that "thought they were the local share of voice leader" (or more likely were told that by their marketing people) are dismayed to learn just how limited their local SEO visibility actually is. For example, in report above, I can tell you that several of the south Florida PI lawyers that claim "market dominance," aren't even in the top five.
Fairly recently, Local Falcon rolled out their version 3.0:
What's New in Local Falcon 30 from Trevor Grace on Vimeo.
Some of our favorite new features include:
The animated trending view is particularly useful to monitor how your visibility is trending over time. In other words, whether what your agency is doing is improving your law firm's local pack visibility.
One question that regularly comes up in the context of SEO tools is: But is it accurate?
One thing I really like about Local Falcon is the Is Local Falcon Accurate page. Tool providers that provide transparency into how their tool works, including its limitations, win my business every single time.
Wondering how your firm stacks in your local SEO landscape? Drop us a line, we'd be happy to run a scan for you on the house.
Local Falcon power user? Drop us some of your best tips in the comments. Using another local SEO visibility tool? We'd love to hear what you're loving.
Over the years, law firm prospects have sent us reports from just about all of our competitors. Unfortunately, even today, some law firm marketing agencies still mislead their clients via "reporting." One particularly egregious example comes in the form of ranking reports. Which prompted this LinkedIn post. To my surprise, I received a lot of […]
John Wanamaker supposedly said "Half the money I spend on advertising is wasted; the trouble is I don't know which half." In an an effort to figure out "what half is working," attribution was born. Coupled with a transition from traditional, offline ads to digital media, attribution became the holy grail for analyzing advertising spends. But […]
I recently asked ChatGPT, "What are some of the top personal injury law firms in Chicago?? Actually, first I ask "who are some of the top personal injury lawyers in Chicago?" ChatGPT couldn't handle that one, so I modified the prompt. ChatGPT listed five very well-known firms downtown. Can you guess the other four? That's […]
If you're like me, you have some degree of AI, ChatGBT, Bard, exhaustion. Now don't get me wrong, this is stuff is remarkable and is changing, well, a lot. But before you hook up the ChatGPT API to your WordPress API and crank out 10,000 pages, here are a few things to think about. Let's […]
If you know me, you know my opinions about links and SEO advice from Google. If you don't, here's the TL;DR: Meh, links! Meaning, all things being equal, links still remain a competitive difference maker for ranking. Take Google's SEO advice with several grains of salt. Google has no economic incentive to help your site […]
The best marketing advice I can give you is to be authentic. Of course, you don't find that very helpful in terms of meeting your growth goals. So, you might decide to game the system. As I'm writing this, one of the more popular ways to gain the system is to pay for engagement. This […]
The following post was written by ChatGPT. ChatGPT, developed by OpenAI, is a state-of-the-art language model that can generate human-like text based on a given prompt or context. This technology has the potential to revolutionize the way that businesses, including law firms, market themselves to potential clients. One way that a law firm could use […]
How long does SEO take? When can I expect to see results? What results should I expect to see? These are all reasonable questions that we field from lawyers every day. And, like many legal answers, the answer is: It depends. Yes, I know that's not the answer you wanted. But it's the most honest […]
And how much time should they spend doing it? I recently had the privilege of chatting with Tyson, Jim, and Conrad for an upcoming episode of The Maximum Lawyer Podcast. If you're not familiar with The Maximum Lawyer community, you should definitely check it out. Jim asked a really great question about who should do […]
