Seems like everyone else has a "round-up". So here's what recently caught my eye in my Reader:
Cordell Parvin - Marketing 101: Brand Yourself Like a President: "I have always been interested in how political candidates sell themselves because in many ways you can use some of the same branding and marketing principles. President Obama and Sarah Palin are two striking examples. Neither was well known just three short years ago. Since then, they both have revolutionized branding and marketing. So, even if you don't like the President or former Alaska Governor, there is plenty you can learn."
Barry Schwartz- Twitter Search Queries Up 33%, 24 Billion Searches Per Month: "VentureBeat reports Twitter’s co-founder, Biz Stone saying that Twitter’s search volume is up 33%. That is 800 million queries a day or 24 billion search queries per month, up from 19 billion as reported in April. 24 billion is a huge number, it is larger than Yahoo and Bing, almost as large as them together. It is only 27% of the search queries Google sees, but again, it is huge."
Chuck Newton- Top 10 Law School Websites: "Roger Skalbeck, the associate law librarian at Georgetown University Law Center did a detail analysis of each of the home pages of America's law schools and ranked the law school according to who has the best website."
Kevin O'Keefe- Relationships: "You need to have on your team the people who know the value of relationships and know how to develop friends in business. You then need to retain as many of those people as possible."
Jeremy Bencken- Reports of the Death of Guest Blogging for Link Building are an Exaggeration: "So what are the keys to successful, legitimate guest blogging? Here are three questions to ask yourself to help you maximize the effect of your next guest blogging campaign."
Dr. Pete- 7 Types of SEO Evidence: "Any type of evidence, including controlled experimentation, has limits. In a field like SEO, where the Google algorithm is constantly changing, relying too much on any one type of evidence can either stall progress or lead us to bad conclusions (or, in some cases, both)."
Ashby Jones- Who Needs Law School? One Man Tries Different Route to Bar Exam: "Clarence K. Carter is a former Indiana prisoner and aspiring lawyer who wants to become a lawyer without going to law school, which is required by Indiana law. So Carter is doing what you might imagine: he’s suing Indiana, claiming the law requiring law-school graduation is unconstitutional."
Rachel Andersen- BP Reputation Management FAIL: "Really? First of all, BP is the last thing on my mind when I’m watching Lady Gaga in all her creepiness. Second, (and I’m kicking myself for not taking a screen shot) the other ad messaging that I saw was “Friend BP on YouTube”. What? BP wants to be my FRIEND right now? Talk about poor timing."
Conrad and I recently joined Zack at Lawyerist to record a conversation about AI and marketing. You might think that we spend the whole time on how lawyers can use AI to publish content. You'd be wrong. While AI can certainly support publishing, there are many more interesting ways to use it in legal marketing. […]
As more legal services consumers turn to ChatGPT for local law firm recommendations, a fascinating intersection between AI, search, and maps unfolds. While Google remains the undisputed leader in local business data, ChatGPT is increasingly becoming an entry point for searchers seeking legal representation. But here’s the kicker: instead of keeping users within its ecosystem, […]
When law firms contact us, they usually want to talk: • PPC Ads • SEO Rankings • Lead Generation Very few want to talk: • Brand • Trust & Recognition • Emotional Connection Admittedly, much of this concerns that AttorneySync is known for lead generation across those common digital channels. But even when we start […]
According to an October 2024 study by SE Ranking: "The legal niche triggers the highest percentage of AIOs (77.67%). The average number of links matched between the AI Overview resources and the top 20 search results was 6.49 for legal topics. AI Overviews for legal topics most frequently link to NYCourts.gov (114 links), YouTube.com (48 […]
I'm grateful for my friend, Charley Mann of Law firm Alchemy. If you're a lawyer, subscribe to his Free Email List. In a recent email, Charley calls out bad guru advice on hiring: "Trying to execute a major SEO improvement? You need to find people who will help you, instead of trying to DIY it […]
If you’ve spent any time on LinkedIn, you’ve likely seen posts from law firm SEO experts showing off charts with an “up and to the right” trajectory. These screenshots, often pulled from tools like Semrush or Ahrefs, are meant to signal SEO success. And it’s not just the agencies celebrating—𝗹𝗮𝘄 𝗳𝗶𝗿𝗺𝘀 𝘁𝗵𝗮𝘁 𝗵𝗮𝘃𝗲 𝗵𝗶𝗿𝗲𝗱 𝘁𝗵𝗲𝗺 […]
Meh, links! All things being equal, links still tend to move the dial more than any other factor in legal SERPs. Maybe links are having a diminishing impact internet-wide. But in my experience, quality links, especially relevant links (both topically and geographically), tend to improve law firm visibility in search more than most everything else. […]
When you think of "marketing," what's the first thing that comes to mind? Ads? SEO? Social Media? What about: Helping others?Taking the lead? Rallying around your community? Need an example? Learn from Bart Siniard at Siniard Law Injury Attorneys efforts to help rebuild Mary's Pit BBQ. These efforts aren't about marketing. They're about supporting a […]
The Beauty of Small Law Firms: Why "Small Is Beautiful" in Legal Practice As you may (or may not) have seen on LinkedIn, 𝗜'𝗺 𝘀𝘁𝗶𝗹𝗹 𝗹𝗼𝗻𝗴 𝗼𝗻 𝗯𝗼𝘂𝘁𝗶𝗾𝘂𝗲 𝗳𝗶𝗿𝗺𝘀. 𝗠𝗮𝗻𝘆 𝗹𝗲𝘀𝘀, 𝗯𝘂𝘁 𝘁𝗵𝗲 𝗴𝗼𝗼𝗱 𝗼𝗻𝗲𝘀 𝘄𝗶𝗹𝗹 𝗮𝗹𝘄𝗮𝘆𝘀 𝗯𝗲 𝗮𝗿𝗼𝘂𝗻𝗱. I recently received an email from a real practicing lawyer requesting the following: "Somebody on Linkedin […]
