When it comes to search engine optimization (SEO) for small to medium sized law firms (SMLFs), you need to think more like small to medium sized businesses. What does this mean? First, think hyper local. Look, everyone wants to be number one for the highest volume search terms that are relevant to their practice. Unfortunately, […]
The importance of tracking where your phone calls are coming from can not be overstated. Far too often, law firms invest a lot of money on different advertising and marketing ventures without ever tracking the results. Even the firms that are putting forth a good faith effort by asking consumers where they found them aren't […]
A huge component of online marketing for law firms is understanding how to compel a visitor to take an action. All the visitors and traffic in the world means nothing if there is no interaction or follow through. Crafting copy that is persuasive, informative, and elegant is a tricky proposition. Lucky for you, there is […]
With so many search marketers out there trying to figure out how to reverse engineer Google's algorithm to attain "top rankings", it got me wondering what results we might attain by "giving Google what it wants." Which begs the question, "What does Google want" from webmasters? Here are some design and content guidelines from Google's […]
"I don't have time to do social media." "I set up profile and am getting zero results." "Social media hasn't produced one client for my firm." These are some common complaints we hear from legal professionals about social media and social networking. While I have little doubt that these statements are true for the attorneys […]
We are all victims of it. We have a million things we need to do and there isn't time in the day to actually accomplish it all. Yet, we seem to have an uncanny knack of finding ways to be inefficient. We waste our own time without even realizing it's happening. Here are 5 tried […]
I would venture to guess that the majority of attorneys out there aren't trying to sell their services based on price. Your goal shouldn't be to offer the cheapest services in town for a number of good reasons. However, an issue lawyers face is that most people don't have a good sense of what quality […]
If you've ever looked into online advertising for your law firm, more specifically at paid search advertising, there is no doubt you've been overwhelmed by the staggering number of companies looking to manage your ad spend for you. Just so we are all on the same page, when I refer to paid search marketing […]
We talk a lot about identifying opportunities for legal professionals to gain exposure online. One of the oldest methods for gaining visibity for your firm are legal directories. We're asked all the time about whether or not legal directories actually work. Unfortunately the answer, like the answer to so many other marketing questions, is that […]
It seems like almost every day, another law firm fires up the blog rockets and launches into the blogosphere. For some it serves as a virtual soap box. For others, it's just another form of expression. And for yet others, it's an instrumental tool in building new professional relationships. No matter what the purpose, writing […]
