There's an attorney here in Chicago who spends money on television advertising. However, when you search on this attorney's name in Google, you get the above review summary from the firm's Google My Business page. That same search also turns up other review sites that contain reviews like: Some lawyers might not find this surprising. […]
By now, you should know how well blogs can work for lawyers. It should also be fairly obvious that "how well they work" depends on how "good they are." You've probably heard the, "if you write, they will come" crowd preaching online publishing for years now. Honestly, this is pretty crappy advice. Not because it's […]
Lawyers know that pro se litigants have fools for clients. However, when it comes to pro se web marketing, well, that's a different story. Over at SearchEngineLand, Andrew Shotland walks through a great example of a client who lost search visibility due to site redesign: I was prompted to write this because we recently took […]
Years ago (say 2008), most of my conversations with lawyers about the web went something like this: Lawyer: People will never use the internet to hire a lawyer. Me: They already are. Lawyer: Bah, you're full of it. Now, the conversations are slightly different. Most lawyers "get" the fact that people use the internet, search […]
Here's an issue that surfaces from time to time, particularly in the legal web marketing sphere: I have a website and content management system that I am happy with. However, I don’t have anything to compare them to and I wonder if there might be a comparable product for a lower price or a better […]
Last week I was in Dallas talking local search and social media. The gist of that talk was that social media can be a powerful tool for improving local search ranking factors. You can reviews the slides here: Going Local with Social from Gyi Tsakalakis Admittedly, without the talk or a transcript, the slides are […]
If part of your firm's marketing plan includes earning new clients from organic search, you probably track things like your sites' traffic, rankings and inquiries. You might also track your online competitors. After all, competitive analysis can be a very effective way to identify what other people are doing that is working. But, if you're […]
While we regularly point out the issues, problems and limitations of rank tracking, lawyers love to spot-check their search engine rankings. By now, you probably know that search engine rankings fluctuate a lot. Here's an example for rankings for a popular legal directory's rankings for the keyword 'attorney' between 10/31 and 11/2: You also probably […]
Back in May, Google announced that they had upgraded their system to render web pages with CSS and JavaScript turned on. They recently updated their technical webmaster guidelines to reflect this change. Interestingly, they also noted: For optimal rendering and indexing, our new guideline specifies that you should allow Googlebot access to the JavaScript, CSS, […]
With Moz's release of the 2014 Local Search Ranking Factors, I thought I'd take a moment to share some of my observations about the local search landscape as it relates to lawyers. Disclaimer: I had the privilege of participating in the Moz survey. The image at the top of this post was generated on 10/22/2014. […]
