One. More. Time. No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our […]
You might need a new law firm website if: A relative built your website as a favor. Music plays (especially if it's .midi, this is real). A tiny digital version of you walks onto the page and begins talking. Your pages have pictures of gavels, flags and law books. You use flash. You use Joomla. […]
Will this be the year that you break bad internet marketing habits? 1. Resolve to Earn Positive Reviews When people ask me what the most important thing they can do to improve their web presence, I usually answer: earn more positive reviews from clients. No matter how someone hears about you, they expect to be […]
Search Engine Land recently reported about a new Facebook Professional Services area: Visitors to Professional Services are presented first with a page that has their current location preselected. Searches can be made within that area by typing into a dialog box that serves up business categories like plumbers, dentists, photographers, beauty salons, pharmacies, pizza places […]
The end of the year is a great time for preparing and prognosticating. Unfortunately, this also tends to be an exceptionally busy time of year. This tends to result in a failure by most lawyers to properly plan for the coming year. Don't be like most lawyers. The first step in preparing for 2016 is […]
In case you missed it, Google recently release an update to their Search Quality Rating Guidelines. These are the guidelines that they provide to their evaluators who assess the quality of Google’s search results and provide them with feedback. The evaluators base their ratings on these guidelines. While previous versions of the guidelines have been […]
For people like me, who live search, the annual release of THE Local Search Ranking Factors survey results is a very exciting time (up there with Michigan football season, seriously). I am very proud to be a contributor and also very grateful to Moz's David Mihm for the substantial work that coordinating this project undoubtedly […]
You may have noticed that Google has been really shaking things up in their local search results. In this post, we'll explore some of the things that lawyers and legal marketing folks should be taking into account to earn meaningful attention from potential clients. Let's take a look at a Google search result for "attorneys […]
(image credit: Rand Fishkin Why SEO That Used to Work, Fails) “I absolutely believe the real integration opportunity, and way [for] most small business owners to blow their competition out of the water, is the intentional blending of online and offline tools and tactics around a single marketing strategy.” - John Jantsch (as cited by […]
When people need to find a lawyer, they typically start their search by asking people they know and trust. This isn't new. However, how they ask people they know and trust is changing a lot. Remember writing letters? Remember party lines? Remember email? For better and worse, legal services consumer behavior has changed. More and […]
